5 Must-Haves in Every Google Campaign in 2026

Google Ads is becoming more automated every year. That is not a prediction anymore. It is already happening. Smart Bidding, Performance Max, broad match, responsive search ads, AI Max — all of these are part of the same bigger shift. Google wants advertisers to give the platform better inputs, then let machine learning do more […]

Should You Use Meta AI in 2026? My Honest Take

Yes, you should probably use Meta AI in 2026. But not blindly. That is the honest answer. I am not one of those people who thinks every AI feature is automatically good. I am also not someone who thinks advertisers should ignore AI and try to run accounts like it is 2018. The truth is […]

3 Meta Tips for 2026: What I’d Focus on Before Spending Another Dollar

Meta ads in 2026 are not what they were five years ago. I still talk to a lot of business owners who think Meta is mainly about picking interests, setting a budget, writing a few lines of copy, and letting it run. That version of Meta is mostly gone. The platform is more automated, more […]