When to Use Claude, ChatGPT, or Gemini as a Dev in 2026
It’s 2026. It’s time to stop asking, “Which AI is best?” The most effective developers aren’t loyal to one tool. They keep one or two (sometimes three) AI providers in rotation. The goal? Pick whichever fits the job at hand, whether that’s chat, IDE assistance, terminal agents, or cloud agents. Here’s how I think about […]
Why AEO Is Vital To A Company’s Organic Success
What is AEO? AEO stands for AI Engine Optimization. It’s pretty similar to SEO, which is a more familiar term, but it focuses on how AI models interpret and rank your information. AEO is an emerging market, and there’s not a lot of guidance on how it works or how to even get started. I’ve […]
Before You Redesign Your Website, Read This!
Changes you can make to improve your website before redoing it all Quick Wins Spend 3 days talking about this. Make it as clear and as simple as possible. Try to have no more than 4 items, and one clear button. You might find this bleeds into restructuring your site pages. This is a good […]
How to Actually Use Claude as a Dev in 2026
There was a weird period in 2024–2025 where using Claude effectively felt like learning stage magic. People built giant prompt templates. They argued about “perfect prompting.” Everyone had a system with 14 rules, XML tags, and a prompt library named something like FINAL_v2_REAL. A lot of that work is gone now. Claude got better at […]
3 Meta Tips for 2026: What I’d Focus on Before Spending Another Dollar
Meta ads in 2026 are not what they were five years ago. I still talk to a lot of business owners who think Meta is mainly about picking interests, setting a budget, writing a few lines of copy, and letting it run. That version of Meta is mostly gone. The platform is more automated, more […]
Unsexy Marketing: Why Your Business Needs the “Boring” Stuff
The Glamour Trap “There’s an AI for that” might be the most common phrase I hear as an agency owner. Marketing appears to be evolving faster than ever, yet the cornerstones of revenue generation are often treated as an afterthought. Each week, I sit down with decision-makers who are desperate for the next “trick” to […]
SEO That Actually Drives Q4 Results
Q4 is where SEO either proves itself or quietly gets deprioritized. Search volume spikes, budgets tighten, and suddenly every click matters more. The challenge is that most teams either start too late or chase the wrong wins. The brands that win in Q4 aren’t doing more work. They’re doing the right work earlier and with […]
